Tuesday, December 9, 2008

Baudrillard Beauties

Very few of us are "natural" beauties anymore. Even those of us who do not buy into the plastic surgery aspect of creating ourselves, usually use make-up, hair-color and highlights, artificial nails, get facials, and in general, try to make ourselves better than the real self. By the time we get done receiving all of these treatments, our closest loved ones would barely recognize us if it weren't for the fact that we have been creating this artifical self for years. Initially, when women started visiting beauty salons, it was older women trying to cover their gray hair. Today, however, even young women are coloring their hair. In many cases, we may not even know the true color of our closest colleagues hair, because it is a different color every time they visit the salon. These salons sell us on the idea that we "deserve" to be pampered.

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