Builders for Baudrillard

In the construction industry, the Baudrillard theory is alive and well. In the spirit of keeping up with the Jones', you can get everything from artificial wood floors, to engineered stone countertops, and artificial brick, without "really" having to keep up with the Jones' at all. While the current trend is to have these expensive products in our homes, producers have graciously created these products for us, at a lower cost than their "real" counterparts, and then make it their goal to convince us that they are even better than the "real" thing. According to the producers of these products, not only do their products look "exactly" like the real thing, but they are less expensive and have lower maintenance than the real items, so no one has to know that we don't have the real thing, because the "new real" is even better than the "real" anyways.