Whenever I hear the word "Pop" I think, Snap, Crackle and Pop. Thus the title of my blog. Obviously Kellog's has done it's job in creating a commodity that we all desire. Rice Krispies has been around for decades. Still, Kellog's manages to keep creating new ways to create desire for their product. Not only are Rice Krispie Treats delicious, they have websites which have constructed a desire for us to make them for every holiday and special occasion.
