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Baudrillard Beauties - Edition II
The latest fad in the make-up industry, is a make-up that is called Bare Escentuals. Until I wrote this blog, I had never noticed the spelling of "escentuals", but I find it an interesting twist on a word that makes us
think that is is essential that we buy thier product, and then the spelling leads us to believe that we will be more scentual if we wear it. These products are constructed in a way that tells the consumer, that they will look radiant, without looking made-up. In fact, it tells the consumer,that they will look "natural". 
If we wanted to look natural, wouldn't we quit buying and wearing make-up at all? For years, women have been targeted by the make-up industry in a way that men never have. Why is it that women, must "put their face on" before they go anywhere, and men don't? I would suggest that it is because, especially until recently, men have been the ones who have ran every major industry, and because men are very visual creatures, thus creating this fallacy, that women must appear a certain way, (their way) in order to appeal to the opposite sex. Thus creating a gender bias. As far as women have come in the last century, I find it interesting that the modern woman of today, is still "expected" to construct themselves to fin the male expectation of what makes an attractive woman. The producers have even put their products on QVC, watched mos
tly by women, to entice us to buy their product right from our own homes.Giving them more opportunity, to sell on the premise of impulse buying.
The latest fad in the make-up industry, is a make-up that is called Bare Escentuals. Until I wrote this blog, I had never noticed the spelling of "escentuals", but I find it an interesting twist on a word that makes us
If we wanted to look natural, wouldn't we quit buying and wearing make-up at all? For years, women have been targeted by the make-up industry in a way that men never have. Why is it that women, must "put their face on" before they go anywhere, and men don't? I would suggest that it is because, especially until recently, men have been the ones who have ran every major industry, and because men are very visual creatures, thus creating this fallacy, that women must appear a certain way, (their way) in order to appeal to the opposite sex. Thus creating a gender bias. As far as women have come in the last century, I find it interesting that the modern woman of today, is still "expected" to construct themselves to fin the male expectation of what makes an attractive woman. The producers have even put their products on QVC, watched mos
tly by women, to entice us to buy their product right from our own homes.Giving them more opportunity, to sell on the premise of impulse buying.
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