Who would have thought that a candle shop, which sells nothing but candles and candle accessories (for the most part) would do as well as the Yankee Candle Shop has done. Obviously the producer has done its job in reinventing the candle in such a way that the consumer would desire it. They have done this through a variety of methods, including, appealing to our sense of nostalgia, and our desire for a “clean” home as well as our sense of sight and smell. The symbol of the Yankee Candle Shop is that of an old fashioned man making candles appealing to our longing for what we think of as a “better” time. They also appeal to this need for nostalgia, through the accessories that they sell, especially around the holidays, with various candle toppers displaying scenes of a perfect Christmas, and scents such as evergreen, and candy cane, to tie in with the Christmas season. They appeal to our desire for a clean home and for others to believe that we have a clean home by creating fresh scents, such as clean cotton, or fresh linen, that make us “think” clean. The producers of the Yankee Candle Shop products have constructed their candles in such a way, that the candle has become reified from something that was initially a simple practical tool to see in the dark, and constructed it into a home decoration.